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Marketing Manager Accessories & Merchandising


Prepare and put in place the Marketing strategy of Accessories and Merchandising, under the responsibility of the Marketing Manager Aftersales.


  • Define and coordinate the necessary action plans to ensure the promotion and sales of our products
  • Supervise the team of product mgrs Accessories & Merchandising in the performance of their tasks
  • Be in regular contact with the field forces and our customers in order to collect and use field information that will optimize our action plans in terms of financial impact and customer satisfaction
  • Be creative, propose and coordinate original promotional campaigns, take initiatives to develop our turnover and improve customer loyalty
  • Develop and coordinate the creation and distribution of marketing communication tools (prints, digital, website, POS)
  • Coordinate news and updates on our intranet platform to keep our network informed on a continuous and dynamic basis
  • Responsible of local products launching to expand the range of accessories
  • Monitor sales statistics / network performance dashboards to define and adapt action plans
  • Work closely with our new vehicles and sales department to generate additional turnover
  • Preparation of & participation to PACQ VN
  • Monitoring and optimization of the annual marketing budget allocated for accessories and merchandising actions
  • Give feedback to Business Management Aftersales on Financial Animation content & pertinence
  • Be the point of contact with the rest of the team for the dealer network requests
  • Support for the organization of events (e.g. Brussels Motor Show, Network meetings)

Vereist profiel

  • Analytical & creative/out of the box thinking combined with strong management skills
  • Experienced in all marketing aspects, from project development and promotion plans to understand the financial implications
  • Rigorous, reactive, dynamic and you know how to organize yourself independently by managing several projects at the same time.
  • Fluent in French, Dutch + professional proficiency in English is expected